You wanted to do something good for society, to give back, to replenish. You racked your brains and struck eureka. That’s it, you thought I’ll give to the homeless, to those less fortunate than I. They need my help, it’s up to me, I will do this and do good. So you drew out some cash and rushed to the store to get fruit, bottled water, toothpaste and toothbrushes, t-shirts, socks, trainers and blankets. And you set off to seek out those less fortunate and when you found them, you showered them with your good work, a shining example of humanity, well done you, well done. And when you got home that evening you thought about the wonderful things you did for humanity and those less fortunate as you uploaded it to YouTube and Facebook; #DOSOMETHINGGOOD and don’t forget to Tweet it, and Instagram because this is all about THEM, not YOU. And as the weeks roll, when the views hit over 6,000,000 you feel so good – you did it, you were a good boy, a good girl, you gave back, you weren’t selfish, look, look, there’s a video to prove it, here’s the link, love me, I’m great, I care, I really care.
Meanwhile, in another part of town another good boy, good girl silently step out of the supermarket with fruit, bottled water, toothpaste and toothbrushes, t-shirts, socks, trainers and blankets and they too shower the less fortunate with something good. And when everything has been given they silently return to their homes and say nothing. But you won’t ever hear about them or see their..